Have you ever wondered if your hosting provider can affect site speed? The answer is a resounding, “Yes.”
Many experts believe that web hosting is one of the most overlooked factors when it comes to page speed. And the speed of your website matters a lot.
Why? Because we live in a world of convenience, where everyone expects everything to happen immediately.
The fact is, no one is going to wait three minutes for your website to load. Heck, they’re not even going to wait three seconds.
In this article, we’re going to go over the importance of page speed and how your web host can help improve or hinder your site’s performance.
Let’s jump right in:
What is page speed and why is it important?
According to MOZ, website page speed is, “a measurement of how fast the content on your web page loads.” Pretty simple, right?
It’s how long it takes for the text, images, fillable forms – everything – on your page to load and be usable.
The bottom line is if that process takes too long, your audience is going to leave. Let’s be frank: there are lots of other businesses doing the same exact thing that you do. Why wouldn’t your visitors just leave and go to a website that offers the same products and a better customer experience?
Research shows that 40% of people will abandon your site entirely if it takes more than three seconds to load. To put that into perspective: if 10,000 people visit your site every month, that means that 4,000 of them would leave and never come back. That’s nearly half of your potential customers, gone. Just consider the long-term effects that might have.
Even worse? Google uses site speed as a ranking factor in search engine results. If your website performs poorly, you might never show up in an online search at all – resulting in NO customers.
Why does website hosting matter?
The web hosting provider you choose, as well as the type of plan you sign up for, can have a huge impact on your website’s performance. For example, many small business owners choose to go with a shared hosting plan – both for its affordability and its ease of use. And that’s a totally fine choice if you anticipate less than 1,000 visitors per day.
But if you have a thriving business that attracts a large amount of traffic or your website requires a lot of data for things like streaming videos or custom apps, a shared host isn’t going to cut it. The limited bandwidth and RAM will cause your site’s performance to suffer, and users to have a poor experience.
What factors affect a hosting service’s speed?
How do you know what hosting package is going to offer the most reliable service? There are two main features that influence website speed and performance:
- Hard drive: A solid-state drive will offer a much faster, more reliable service than the standard hard drive. This implies faster page load time and quicker performance.
- Resources: More bandwidth and RAM will automatically add speed and power to your website. Opting for a dedicated server or VPS will offer considerably more resources than the standard shared server and will prevent other sites from impacting your performance.
How does a dedicated server increase speed?
When you sign up for a shared hosting plan, the resources get divvied up among hundreds of different websites. If any one of those websites has a surge in traffic, they can use the remainder of the available bandwidth and RAM, thus negatively impacting your own site’s performance.
With a dedicated server, however, all of those resources are yours. While each server does have a limit to the amount of RAM they can hold and bandwidth they can produce, it is highly unlikely that you will ever meet that threshold.
The result is that the server isn’t bogged down trying to process thousands of different requests at the same time, and it’s able to operate at optimum speed.
Dedicated server not in your budget? No worries. VPS offers a price closer to that of a shared server, with some of the benefits of a dedicated server. Most importantly, your website is guaranteed a certain percentage of the resources.
No matter what type of plan you go with, your hosting provider should be able to guarantee a certain level of performance. Our hosting plans come at a variety of price points – and they all offer scalability, flexibility, and reliability. Reach out today to learn more.