If you really want to draw in customers to your website, then it is necessary to craft copy that is interesting, informative, and useful. But there are a lot of pitfalls that can bring down the quality of your writing and can cause lost website visitors and potential sales.
Here are the top 10 biggest mistakes that web writers make:
- Hiring a cheap writer — Many site owners outsource their writing. Unfortunately, you get what you pay for. If you are not willing to pay extra for a quality writer who will research and write compelling material, then you will wind up with blogs that are thrown together slapdash.
- Don’t follow a system — Writing is a process that has to be followed. If you fail to follow this process — research, drafting, revising and editing — then you are setting yourself up for failure. Try to read your work aloud so that you can be sure it sounds conversational and conveys the tone you’re looking for.
- Not having a goal — Any time you are writing, you have to have an end goal in mind. Be sure to know exactly what this goal is so you can make sure that you achieve that end.
- Not knowing your customers — If you are not sure who you are writing for, then why are you writing? You have to know what is going to appeal to your customer base and what is going to turn them away. Be sure to do some research to know exactly what your audience is looking for when they click on your blogs.
- Don’t do the research — You’ll lose lots of audience members if you don’t know what you are talking about. A reader may be willing to forgive one mistake, but if you don’t do your research and make several mistakes about your topic, then chances are you will never get that reader back again.
- Be afraid of emotion — If you stick with nothing but logic, then you are going to lose a huge portion of your audience. So many people connect to a writer through emotion; so you should not be afraid to use it. Tell personal anecdotes that will get your audience to identify with you.
- Ignoring numbers — A lot of people will look for facts and figures to support your statements. So don’t be afraid to use statistics to support your claims. But, at the same time, don’t overdo it and become just a list of stats.
- Trying to sell too much — You are not trying to write copy that will sell your product or your services. Instead, you are trying to sell a better life to your audience. You are trying to show them that what you have to offer is going to benefit them.
- Being too generic — Specificity is something that you need in your writing. If you try to be too “wishy-washy” and not give specific examples, then you are going to turn off your audience. Instead, give them details that they can apply directly to their lives or work.
- Don’t test your writing out — Finally, be sure to see how your writing is perceived. Follow up with your audience to see if they liked it or found it helpful. Be sure to interact with your audience in the comments section of your blog.
If your business depends on your blog to bring in customers, then you have got to make sure that the writing quality is up to standards. If you follow these tips and tricks, you will be able to create copy that expands your customer base.